Oilweb1.com - About AMSOIL Inc
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AMSOIL - History
Al AmatuzioAMSOIL INC. was founded by Al Amatuzio (USAF Retired - Lieutenant Colonel Albert J. Amatuzio) in 1972. Prior to founding AMSOIL, Amatuzio was a fighter pilot, line maintenance officer, and squadron commander. Using synthetic lubricants in the jet engines he maintained, he was acutely aware of the significant technical advantages of using synthetic oil over petroleum-based engine oil.

The company was initially named "Amzoil", an abbreviation for; "Amatuzio's Oil." It was later changed to "AMSOIL".

In February 1994, Lubricants World magazine honored Amatuzio by inducting him into their "Hall of Fame" as the pioneer in synthetic motor oil.

In August 2005, AMSOIL and its founder, Al Amatuzio, were featured on The History Channel's Modern Marvels documentary "Lube Job" as a visionary and revolutionist in the modern motor oil market.
AMSOIL Technology - A Documented Leader in Synthetic Oil & Lubricants
AMSOIL HeadquartersWith an aggressive and innovative R&D (Research & Development) emphasis, AMSOIL has maintained a leadership role in the Synthetic Oil and Lubricants Industry. AMSOIL has a history of direct head's-up laboratory comparisons using the results to demonstrate and publish product superiority proof. Southwest Research Institute is usually the lab of choice using American Society for Testing and Materials methods, standards, and procedures. AMSOIL was the:
  • First to develop an American Petroleum Institute-rated 100 percent synthetic motor oil.
  • First to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain interval.
  • First U.S. company to utilize the NOACK volatility test (ASTM D-5800) as a standard of performance excellence.
  • First to produce synthetic motor oils for diesel engines, racing engines, turbo and marine engines.
  • First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
  • First to manufacture synthetic gear lube for automotive use.
  • First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
  • First to manufacture a synthetic automatic transmission fluid for automotive use.
  • First to develop a synthetic 5w-20 weight motor oil.
AMSOIL formulates and produces a large selection of Synthetic oils, greases and lubricants for all types of engine and gear applications, including those for specialized vehicles and severe operating conditions. In addition, AMSOIL has developed sophisticated fuel additives and advanced filtration systems. AMSOIL has also teamed up with a number of leading car care and filtration product manufacturers expanding their product offering to better encompass total vehicle maintenance.

AMSOIL's complete line of quality products is recognized by countless private motorists, fleet managers and industrial administrators as the best and most cost-effective choice for increasing engine performance, reducing maintenance and prolonging vehicle and equipment life:
AMSOIL Manufacturing PlantAMSOIL INC. manufactures its products in Superior, WI and then ships these products to various regional distribution centers. Once at the product distribution centers, the products are stored in the warehouse until they are ordered. Once a product is ordered, the regional distribution center will pull it from the shelves and ship it via UPS to the customer on the invoice. Dealers, PCs (Preferred Customers), ROTS (Retail On The Shelf), and commercial accounts have the option to pick up their order directly from the warehouse, avoiding freight charges.

AMSOIL Distribution Center List

AMSOIL Distribution Center Map
Marketing & Sales
AMSOIL is a privately held company that has chosen to distribute their products via an MLM-based network comprised of Dealers who sell synthetic oil, lubricants and performance products to wholesale customers (non-dealers - called Preferred Customers), retail accounts and commercial accounts.

AMSOIL has maintained this distribution network for a number of reasons based primarily on it's success at several fronts:
  • "Pay per Performance" sales models are more effective. Excess overhead is eliminated, holding down overall product cost for the consumer.
  • The MLM (Multi-Level Marketing) structure encourages a multi-level support basis for everyone "downline" including:
  • AMSOIL Dealers
  • Preferred Customers
  • Retail Accounts
  • Commercial Accounts
  • Catalog Customers
  • "Pay per Performance" sales models encourage a strong product knowledge base and a ready supply of informative materials including leading laboratory test results.
  • "Pay per Performance" sales models are more effective in providing end user product support, positively affecting AMSOIL Customer Satisfaction.
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AMSOIL - A Winning Formula for 35 Years
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